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News » KNICKS SEE UPSWING IN TICKET SALES


KNICKS SEE UPSWING IN TICKET SALES


KNICKS SEE UPSWING IN TICKET SALES The Knicks have proven cap space sells.

The Knicks , with virtually the same roster but a new salary-cap situation, have seen an inordinate rise in new full season-ticket packages, according to MSG Sports president Scott O'Neil.

According to O'Neil, the Knicks have sold more than 2,500 new full season-ticket plans, ranking them in the top five in the NBA.

The only rational explanation is Knicks fans believe Donnie Walsh is going to land LeBron James in 2010 with his league-leading cap space. Some businesses may be using the 2009-2010 season-ticket plan as an investment. Knicks stock would go through the roof if the franchise lures King James next July. The season-ticket waiting list from the 1990s will return.

The Knicks haven't had cap space since 1996, when they signed Allan Houston and Chris Childs.

"One thing about Knicks fans, they're the most knowledgeable in sports," O'Neil told The Post. "They study the NBA. They understand what the salary cap is. They understand free-agent classes. That absolutely plays a part."

The Knicks' season-ticket renewal rate is 85 percent, which in recent years has been the norm. Their full season-ticket base stands between 10,000 to 12,000, O'Neil said. Garden policy is not to release a specific number.

"If you're over 10,000 season tickets, that's a parameter of success in the NBA and we're comfortably over 10,000," O'Neil said.

Despite the recession, a streak of eight straight losing seasons and being tied for the longest playoff drought at five years with Minnesota, Garden attendance will again be respectable.

The Knicks averaged 19,288 fans last season, ranking seventh, with more than half the games (23) sold out. The season opener is Wednesday in Miami and the Garden opener is Oct. 31 against the Sixers.

All prognosticators expect the Knicks , 32-50 last season, to finish at the bottom of the East again.

"Donnie has articulated his plan, stuck to it and that has resonated with our fans," O'Neil said. "Delighted? Absolutely. Surprised? Not much."

The marketing department is taking advantage of David Lee's popularity and double-double prowess. The Knicks are offering a Lee double-double deal - $42 a ticket (his jersey number) with a meal.

*

The Knicks waived G Joe Crawford and F Chris Hunter, leaving one roster spot unfilled, even with Cuttino Mobley's slot. Marcus Landry made the squad.


Author: Fox Sports
Author's Website: http://www.foxsports.com
Added: October 24, 2009

 

 
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